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Structured Data for AI Search

Structured data helps search engines understand what a page is about, who created it, and how its important details relate to each other. It does not guarantee AI citations—but it can make your content less ambiguous and easier for machines to interpret.

In plain English

Structured data is extra information in your page code that labels things clearly—for example, “this is an article,” “this company owns the site,” or “this page answers these questions.”

Why it matters for AI search

AI search systems work with many signals. They need to identify the topic of a page, the entities involved, the source behind the content, and whether the page is a useful answer to a query. Clear visible content comes first; structured data can reinforce that meaning.

  • ✓ Clarifies whether a page is an article, product, FAQ, or organization page.
  • ✓ Helps connect your brand, authors, products, and pages.
  • ✓ Supports conventional search understanding and rich-result eligibility.
  • ✓ Makes important facts easier to validate against visible page content.

Start with these schema types

Organization schema

Use it to describe the company or organization behind your website: name, logo, URL, contact details, and social profiles.

Article schema

Use it on guides, blog posts, and resources. Include a clear headline, author or publisher information, dates, and a useful image where appropriate.

Product or service schema

Use relevant Product or Service markup when a page describes a specific offer. Keep its details consistent with what users can actually see on the page.

FAQ markup

Use it only for genuine, visible questions and answers. A clear FAQ can also improve the answer-first structure of a page.

Use JSON-LD when possible

JSON-LD is usually the easiest format to add and maintain because it sits in a script tag instead of being woven through visible HTML. But valid markup is not enough: the structured data must accurately reflect the content users can see.

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Improve AI Visibility",
  "author": {
    "@type": "Organization",
    "name": "GazeRank AI"
  },
  "publisher": {
    "@type": "Organization",
    "name": "GazeRank AI"
  }
}

Avoid these mistakes

  • • Marking up information that is not visible to users.
  • • Using a schema type that does not match the page.
  • • Adding inaccurate ratings, reviews, prices, or author details.
  • • Treating schema as a shortcut to guaranteed citations or rankings.
  • • Forgetting to update markup when the visible page changes.

Free GazeRank tool

Check your schema markup

Use the Schema Checker to identify structured data on a page and spot missing or invalid signals worth investigating.

Open Schema Checker →

Next steps